Philosophy is emphasizing its skin-care roots while creating a new charity devoted to well-being.
“Philosophy combines science and inspiration, empowering beauty from the inside out,” said Jill Scalamandre, chief marketing officer of the skin-care division of Coty Inc. Quoting from the brand’s new manifesto, she continued, “We encourage conversation, we embrace generosity, we inspire beautiful skin as well as beautiful days, so you can feel confident that everything is possible.”
While the brand is known for emblazoning its philosophies on all of its products, Scalamandre pointed out that Philosophy was originally a spin-off of Biomedic, founder Cristina Carlino’s first company. Biomedic, which Carlino sold to L’Oréal in 2001, is widely credited with creating the “lunchtime peel,” and when Carlino founded Philosophy, she kept peels as the core of the brand’s skin-care sales. When Coty acquired Philosophy in 2010, it continued that skin-care emphasis, said Scalamandre. “Peels are still at the heart of our line,” said Scalamandre. Scalamandre noted that 58 percent of Philosophy’s sales are done in skin care. Fragrance accounts for 27 percent, she added, with the remainder done in bath and body and miscellaneous products.
No Reason to Hide, the brand’s newest skin-care offering, is a product duo intended to treat a variety of skin imperfections, including blotchiness, darkened and enlarged pores, rough texture, redness, dark spots and acne scars. “We believe it’s the first all-in-one solution proven to treat skin imperfections from any source,” said Scalamandre. No Reason to Hide Multi-Imperfection Transforming Serum, $68 for 1 oz., is a daily treatment designed to be applied under moisturizer or foundation. No Reason to Hide Skin-tone Perfecting Moisturizer, $45 for 1 oz., is an instant skin-tone perfecting moisturizer, said Scalamandre. She noted that the duo is designed to “prevent further imperfections from appearing.”
The key ingredient in both products is brown algae. “In general, brown algae contains superantioxidant powers and is excellent at combating free radical oxidation,” said Scalamandre. “Coty’s exclusive strain of brown algae was selected for its unique ability to follow and interrupt the complete pathway of melanin formation from the very first signals initiated by UV exposure or damage to skin.”
The products will be available in August at philosophy.com and in September in the brand’s full distribution, about 1,800 department and specialty store doors in the U.S. While Scalamandre declined to discuss sales projections, industry sources estimated the duo could do upward of $10 million at retail in its first year on counter.
Next week, the brand will unveil its charity arm, the Hope & Grace Initiative. Philosophy will dedicate 1 percent of all sales to community-based organizations working to empower women through the promotion and treatment of mental health. The program will be launched next week on philosophy.com. Beginning in January, 1 percent of all sales will be devoted to the cause. Scalamandre noted that within five years, the Hope & Grace Initiative is projected to donate more than $10 million. The charity takes its name from Philosophy’s two best-selling products, Hope in a Jar moisturizer and Amazing Grace fragrance. Philosophy will annually give multiple grants of $25,000 to support hundreds of qualified organizations around the world, said Scalamandre.
“More than any other issue, mental well-being is directly connected to the spirit of the Philosophy brand,” she said, pointing out that the brand’s packaging has always carried uplifting messages. “In addition,” she said, “Philosophy becomes the first global skin-care and fragrance brand to make a brand-wide commitment to dedicate at least 1 percent of all sales toward philanthropic efforts — with no product restrictions.”
The first grant is being given to Bring Change 2 Mind, a national antistigma organization cofounded by actress Glenn Close with the mission to raise awareness and work to end the stigma and discrimination surrounding mental illness.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews