By  on July 25, 2013

There’s a new contender in the mass-market skin-care world. Come August, the mineral-based makeup and skin-care brand Pür Minerals will begin rolling out its new line, Pür Minerals Skincare.

Although the brand had dabbled in the skin-care world before with a few stockkeeping units, it is looking to offer their consumers a more cohesive collection to complement its makeup line.

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