By  on June 26, 2014

Shortly after the hoopla surrounding the World Cup subsides, America’s attention will turn to its version of “football.” That’s good news to Jennifer Walsh, founder and creative director of Pride & Glory, a toiletries line bearing the logos of major colleges. The beauty industry veteran, who founded the retail concept The Beauty Bar in 1998, hopes to turn the passion of the nation’s 173 million college sports fans into a bustling business.

“It’s a massive market,” said Walsh, who began her career as a celebrity makeup artist and helped nourish many start-up brands at Beauty Bar. “There are not only students, but alumni who have great memories from college.”

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