By  on April 1, 2011

Dermatologist Neil Sadick is aiming to write a new prescription for consumers with Park Avenue Prescription, a skin care line launching now online at sadickdermatologygroup.com and in July at Sephora stores.

The products have been developed by what Sadick calls a “think tank” of skin care experts working with his Sadick Dermatology Group. “Park Avenue Prescription targets aging on three different layers: on the epidermis, where it reduces redness and cell turnover; on the dermis by stimulating collagen and tightening skin, and the hypodermis, for volume replacement,” he said. The products — AM Protection Cream, priced at $36; PM Reversal Serum, $48, and PM Rejuvenation Cream, $38 — are sold separately in 0.5-oz. bottles or together as a set for $70. “We feel using all three together yields the best results and want to encourage purchasing that way,” said Sadick of the kit, which contains a month’s supply of the regimen.

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