Dermatologist Neil Sadick is aiming to write a new prescription for consumers with Park Avenue Prescription, a skin care line launching now online at sadickdermatologygroup.com and in July at Sephora stores.
The products have been developed by what Sadick calls a “think tank” of skin care experts working with his Sadick Dermatology Group. “Park Avenue Prescription targets aging on three different layers: on the epidermis, where it reduces redness and cell turnover; on the dermis by stimulating collagen and tightening skin, and the hypodermis, for volume replacement,” he said. The products — AM Protection Cream, priced at $36; PM Reversal Serum, $48, and PM Rejuvenation Cream, $38 — are sold separately in 0.5-oz. bottles or together as a set for $70. “We feel using all three together yields the best results and want to encourage purchasing that way,” said Sadick of the kit, which contains a month’s supply of the regimen.
According to Sadick, Park Avenue Prescription came about when Sephora approached him with a request to create an easy-to-use, effective and affordable antiaging skin care system for its clients. The products will be sold in about 150 Sephora doors and at sephora.com. The brand will also use QR code technology on its packaging and in-store displays at Sephora. Potential customers can snap a picture of the codes on their smartphones, which will launch a video on the phone of experts behind the brand explaining optimal use of the products and the benefits behind them.
While Sadick declined comment on projected sales for the products, industry sources estimated they could do $2 million at retail in their first year on counter. Sadick said that products for the eyes, hair, hands and acne are in development. “This will happen very rapidly over the next year,” he said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
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For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)