By  on August 9, 2013

SINGAPORE — In the mid-Aughts, endorsements by Korean celebrities who had discovered BB, or blemish balm, cream helped popularize the German-invented product. Now, beauty queen and cosmetics company founder Rachel Kum is hoping to replicate their feat with CC, or color or complexion correction, cream.

Kum’s company, Rachel K Cosmetics, was among the first wave of firms that brought CC cream to the market about three years ago. These products are lauded for providing a more radiant finish compared to their BB cream counterparts; proponents also say the active ingredients in these creams provide both makeup and skin-care functions.

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