Roloxin has its sights set on lifting skin in an instant.
Manufactured by Demarché Labs, a product-development company founded in 2013, Roloxin Lift is a product that is designed to brighten, smooth and illuminate skin on the spot and is said to last for 12 hours.
“[Roloxin Lift] works in tandem with any product,” said Jonah Shacknai, chief executive officer of Roloxin. “It’s not meant to change your routine, and it’s highly customizable.”
The patented technology, created by Technion, Israel Institute of Technology, resembles a piece of clay and is made up of silica particles. It is designed to be massaged into the face and left on for seven to 10 minutes, until dry. When the product turns into a white powder, it is signaling that the treatment is complete.
Shacknai said that there will be extensions of Roloxin Lift, for different areas of the body, in the future.
To market the product, Roloxin.com will include video tutorials for consumers, and salespeople will be educated on the product for in-store demos.
Roloxin, priced $110 for 10 treatments or $270 for 30 sachets, was launched at select Cos Bars on July 8 and will roll out to Ron Robinson and select Space NK doors in August.
“For a new brand, Roloxin Lift has sustainability and legs,” said Lily Garfield, founder and president of Cos Bar. “Customers are testing it and buying it — some have already come back to purchase more, since they see results so quickly. We test-marketed it in three stores, and already all of my other stores want it to sell.”
While executives declined comment on projected sales, industry sources estimated that Roloxin Lift would do about $15 million to $20 million at retail in the U.S. during its first year on counter.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive