Roloxin has its sights set on lifting skin in an instant. Manufactured by Demarché Labs, a product-development company founded in 2013, Roloxin Lift is a product that is designed to brighten, smooth and illuminate skin on the spot and is said to last for 12 hours. “[Roloxin Lift] works in tandem with any product,” said Jonah Shacknai, chief executive officer of Roloxin. “It’s not meant to change your routine, and it’s highly customizable.”The patented technology, created by Technion, Israel Institute of Technology, resembles a piece of clay and is made up of silica particles. It is designed to be massaged into the face and left on for seven to 10 minutes, until dry. When the product turns into a white powder, it is signaling that the treatment is complete. Shacknai said that there will be extensions of Roloxin Lift, for different areas of the body, in the future.To market the product, Roloxin.com will include video tutorials for consumers, and salespeople will be educated on the product for in-store demos. Roloxin, priced $110 for 10 treatments or $270 for 30 sachets, was launched at select Cos Bars on July 8 and will roll out to Ron Robinson and select Space NK doors in August. “For a new brand, Roloxin Lift has sustainability and legs,” said Lily Garfield, founder and president of Cos Bar. “Customers are testing it and buying it — some have already come back to purchase more, since they see results so quickly. We test-marketed it in three stores, and already all of my other stores want it to sell.”While executives declined comment on projected sales, industry sources estimated that Roloxin Lift would do about $15 million to $20 million at retail in the U.S. during its first year on counter.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)