Roloxin has its sights set on lifting skin in an instant. Manufactured by Demarché Labs, a product-development company founded in 2013, Roloxin Lift is a product that is designed to brighten, smooth and illuminate skin on the spot and is said to last for 12 hours. “[Roloxin Lift] works in tandem with any product,” said Jonah Shacknai, chief executive officer of Roloxin. “It’s not meant to change your routine, and it’s highly customizable.”The patented technology, created by Technion, Israel Institute of Technology, resembles a piece of clay and is made up of silica particles. It is designed to be massaged into the face and left on for seven to 10 minutes, until dry. When the product turns into a white powder, it is signaling that the treatment is complete. Shacknai said that there will be extensions of Roloxin Lift, for different areas of the body, in the future.To market the product, Roloxin.com will include video tutorials for consumers, and salespeople will be educated on the product for in-store demos. Roloxin, priced $110 for 10 treatments or $270 for 30 sachets, was launched at select Cos Bars on July 8 and will roll out to Ron Robinson and select Space NK doors in August. “For a new brand, Roloxin Lift has sustainability and legs,” said Lily Garfield, founder and president of Cos Bar. “Customers are testing it and buying it — some have already come back to purchase more, since they see results so quickly. We test-marketed it in three stores, and already all of my other stores want it to sell.”While executives declined comment on projected sales, industry sources estimated that Roloxin Lift would do about $15 million to $20 million at retail in the U.S. during its first year on counter.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim