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Self-Tanners and Sun Care

Innovative formulas, skyhigh SPFs and supercharged moisturizers dominate summer’s must-have category.

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Special Issue
Beauty Inc issue 06/19/2009

SELF-TANNERS AND SUN CARE

This story first appeared in the June 19, 2009 issue of WWD.  Subscribe Today.

Innovative formulas, skyhigh SPFs and supercharged moisturizers dominate summer’s must-haves category.

 

Last month U.K. self-tanning brand ST. TROPEZ introduced a range of cosmetics designed to compliment and highlight tanned skin. “With a selftan, like a real tan, makeup has to be different,” says Michelle Feeney, chief executive offi cer of St. Tropez. “We added cosmetics for skin finishing, which I believe is the future of makeup.” The three-stockkeeping-unit line comprises shimmering Bronzing Rocks, $40; Radiance Mousse, $30, and Bronzing Powder, $35. U.S. distribution includes select spas like Canyon Ranch in Arizona and Kate Somerville in Los Angeles, as well as sttropeztan.com.

 

“Tanning is becoming a year-round industry,” says Feeney, who adds the new products can be worn atop sun-kissed skin or in lieu of a tan for a warm glow….FRÉDÉRIC FEKKAI’s Summer Hair Marine Collection promises to keep beachy, windswept hair looking healthy and damage-free with UV protection and botanical extracts. The four-sku range contains two new products and two reformulated bestsellers, all of which contain new marine technology. Says brand manager Mary Kohatsu: “The range provides deeper conditioning against the summer elements with sea kelp, algae and lightweight polymers.” Each product, including the new Detox Shampoo and Beachcomber Leave-in Conditioner, is priced at $23 and comes in sunny orange packaging. “It’s the more lighthearted side of Fekkai,” says Kohatsu, who describes the formula’s scent as one that “takes you right to the beach.” Retail distribution includes Bloomingdale’s, Frédéric Fekkai salons, Neiman Marcus, Saks and Sephora….Lindsay Lohan, known in part for her year-round tan as well as more high-profi le high jinks, has helped conceptualize and promote a new self-tanning brand, SEVIN NYNE. Available since May in Sephora, Sevin Nyne Tanning Mist, $35, gets its hue from caramel and features such ingredients as goji berry and chardonnay. “We don’t use nearly as many chemicals as other brands,” says the line’s co-creator and co-founder (and Lindsay’s longtime spray-tanartist), Lorit Simon. “We wanted something cool, something different.” The packaging, with colors and lettering handpicked by Lohan, features a nozzle made to mimic an airbrush tan. “The light mist gives a great, even application,” says Simon, who says Sevin Nyne (named after Lohan’s lucky numbers) is safe for even the palest of complexions….In May, Bologna, Italy–born hair brand BAREX ITALIANA introduced its first sun line, Sun Essentials Collection, to fight the effects of hair aging. “The main focus is to stop hair from getting old, sun being the number-one enemy of aging hair,” says Guita Dovas, ceo of OloffBeauty.

 

The line comprises of a UV-shielding Sun Essential Oil, $27; Hair & Body Shampoo, $23, featuring carotene and meadowfoam oil, and Sun Essential Conditioner, $24, with UV filters. “Sand, sun, salt and chlorine dry out the scalp causing hair to break and fall out,” says Dovas. “These are preventative measures.”…At her Los Angeles–based clinic, skin care expert KATE SOMERVILLE noticed her clients had some issues with sunscreen. “For many women, applying an SPF is a dreaded step,” she says. “I needed to create something really light that wouldn’t irritate or break you out and actually be good for the skin.” To that end, in April, Somerville launched Protect SPF 55 Serum Sunscreen, $45, a light formula, which offers sun protection in the form of octinoxate and oxybenzone, as well as aloe vera and titanium dioxide….H20 PLUS has added sun care and selftanning to its portfolio.

 

The Sun Care Collection features an SPF 30 for face, $30; SPF 45 for body, $25, and an After Sun Body Serum, $25. “The body serum contains a botanical ingredient found 6,000 feet below the surface of the ocean in undersea volcanoes,” says Elizabeth Maul, director of global marketing. “It’s a combination of new ingredients and those that are tried and true.” Sunless Tan Face, $25, and Body, $28, round out the offerings….In July, KINERASE will unveil a three-part at-home photofacial. “It’s the next ‘It’ procedure,” says Janice Lee, senior marketing manager, who adds that a photofacial in the doctor’s offi ce can run about $2,000. “It’s all about correcting hyperpigmentation, wrinkles and uneven skin tone, while making skin look brighter.” The three-step PhotoFacials regimen, which includes a Daily Exfoliating Cleanser, $40; a Daily Moisturizer with SPF 50, $88, and a Night Moisturizer, $88, is formulated with extracts of pineapple, kiwi, pomegranate, guava and bearberry. “All three [products] together help stop, correct and protect from sun damage.” Industry sources expect the items to ring up between $7 million and $10 million in fi rst-year U.S. sales….In March, ELIZABETH ARDEN added Sun Defense for Face SPF 50 to its cult-favorite Eight Hour skin care line. “The whole franchise is about healing and protecting and a high SPF was the logical next step,” says Robin Mason, vice president of global skin care marketing. The oil-free formulation, $30, protects against UVAand UVB rays with absorbers, which filter out sun rays, and contains zinc oxide to reflect them.

 

“We did not have an SPF product this high, so therewas certainly a need for it.” Industry sources expect Eight Hour Sun Defense to generate $5 million in first-year retail sales….This month, Italian brand DAVINES will add two after-sun creams, Soothing After Sun Face Cream and Soothing After Sun Body Cream, to its SU collection of products. “These complete the range by offering the consumer the complete sun protection experience,” says Paolo Bonetti, international marketing director, who adds that the line’s name stems from ancient Sanskrit and means “the one with shining hair.” The two hydrating products, $38 each, contain antioxidantrich argan oil and claim to aid in cell regeneration and provide a cooling effect upon contact with skin. Both also purport to prolong suntans and block free radicals….MYSTIC TAN takes the idea of buildable color to new heights with the addition of two bronzers and a streak-free sunless tanning lotion. “We’re more about color management,” says Ricky Croft, creator and president. “We create products that produce shades of color for certain needs.” The two new bronzing products, Natural Glow Daily Moisturizer Face SPF 15, $29, and Natural Glow Daily Moisturizer SPF 15, $29, produce light color and purport to prolong tans and protect skin.

 

Meanwhile, Build Sunless Tanning Lotion, $38, comes with a mitt for an easy, even application. “It provides a slight almond tint then melts into skin and vanishes,” says Croft. All three products are formulated with green tea extract and an antiaging vitamin blend complex….L’ORÉAL’s new antifading UV Protect Spray is part of its sulfate-free EverPure range. “EverPure allows us to reach women who want ‘good for me’ products without sacrifi cing performance,” says Anne Talley, senior vice president of marketing. The veganfriendly spray, $8.99, features a botanical infusion of rosemary, mint and juniper and delivers deep hydration. “The average person spends $53 each time they color and they do it 4.9 times a year,” says Talley. “This product protects that investment.”

 

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