By  on January 20, 2009

Serena Williams has been signed as the newest spokeswoman for Mission Skincare, the seven-month-old personal care brand that has partnered with a number of mainstream athletes who have endorsed and taken equity stakes in the firm.

The tennis star, who appeared with sister Venus in Avon ads in 2001, joins a bevy of Mission Skincare athletes, including basketball players Steve Nash and Carmelo Anthony, soccer star Mia Hamm and triathlete Sarah Haskins — who all receive royalties. Other Mission athletes include swimmer Amanda Beard, snowboarder Gretchen Bleiler and skateboarder Ryan Sheckler.

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