Serena Williams has been signed as the newest spokeswoman for Mission Skincare, the seven-month-old personal care brand that has partnered with a number of mainstream athletes who have endorsed and taken equity stakes in the firm.
The tennis star, who appeared with sister Venus in Avon ads in 2001, joins a bevy of Mission Skincare athletes, including basketball players Steve Nash and Carmelo Anthony, soccer star Mia Hamm and triathlete Sarah Haskins — who all receive royalties. Other Mission athletes include swimmer Amanda Beard, snowboarder Gretchen Bleiler and skateboarder Ryan Sheckler.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)