By  on June 11, 2009

NEW YORK — Serious Skin Care is trying to hold tight to its spot as the best-selling skin care line on the Home Shopping Network, and its newest product, Firm-A-Face, looks to keep it there.

Firm-A-Face is a three-minute subdermal skin-tightening mask that uses a time-released retinol technology, an industry first, the company said. This technology slowly releases retinol, which in large amounts can be harmful to the skin. But with slow release, it has the ability to tighten and lift the skin. The company added that the mask has been designed to smooth wrinkles and fine lines, shrink pores and minimize under-eye puffiness instantly — but only temporarily, for up to 12 hours. A 3-oz. bottle sells for $46.50.

Based on recent sales trends, the firm is projecting an estimated 70,000 to 80,000 units sold in the first weekend of the mask’s September 10 and 13 launch.

Serious Skin Care has been an HSN exclusive for the past 15 years and has generated more than $1 billion in sales. Firm-A-Face is a result of the popularity of Serious Skin’s topical antiwrinkle serum, instA-tox, which is meant for spot treatment of deep lines and launched in 2002.

Created by former model Jennifer Flavin Stallone, Serious Skin Care started as an acne treatment and healing system. It has expanded into a company with more than 300 products designed to meet the needs of all skin types. Using both biochemists and cosmetics chemists, Serious Skin aims to create products to provide visible results in skin.

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