By  on June 11, 2009

NEW YORK — Serious Skin Care is trying to hold tight to its spot as the best-selling skin care line on the Home Shopping Network, and its newest product, Firm-A-Face, looks to keep it there.

Firm-A-Face is a three-minute subdermal skin-tightening mask that uses a time-released retinol technology, an industry first, the company said. This technology slowly releases retinol, which in large amounts can be harmful to the skin. But with slow release, it has the ability to tighten and lift the skin. The company added that the mask has been designed to smooth wrinkles and fine lines, shrink pores and minimize under-eye puffiness instantly — but only temporarily, for up to 12 hours. A 3-oz. bottle sells for $46.50.

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