NEW YORK — Serious Skin Care is trying to hold tight to its spot as the best-selling skin care line on the Home Shopping Network, and its newest product, Firm-A-Face, looks to keep it there.
Firm-A-Face is a three-minute subdermal skin-tightening mask that uses a time-released retinol technology, an industry first, the company said. This technology slowly releases retinol, which in large amounts can be harmful to the skin. But with slow release, it has the ability to tighten and lift the skin. The company added that the mask has been designed to smooth wrinkles and fine lines, shrink pores and minimize under-eye puffiness instantly — but only temporarily, for up to 12 hours. A 3-oz. bottle sells for $46.50.
Based on recent sales trends, the firm is projecting an estimated 70,000 to 80,000 units sold in the first weekend of the mask’s September 10 and 13 launch.
Serious Skin Care has been an HSN exclusive for the past 15 years and has generated more than $1 billion in sales. Firm-A-Face is a result of the popularity of Serious Skin’s topical antiwrinkle serum, instA-tox, which is meant for spot treatment of deep lines and launched in 2002.
Created by former model Jennifer Flavin Stallone, Serious Skin Care started as an acne treatment and healing system. It has expanded into a company with more than 300 products designed to meet the needs of all skin types. Using both biochemists and cosmetics chemists, Serious Skin aims to create products to provide visible results in skin.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast