DUBAI — One of Sephora's best-selling skin-care lines in the Middle East has landed in the U.S. market with a launch at nordstrom.com this month.Shiffa, which means healing in Arabic, is the brainchild of Dr. Lamees Hamdan and a cult favorite among skin-care connoisseurs. The line uses natural and organic ingredients based on the principles of dermatology, aiming to give skin the tools it needs to repair itself.“I’m my best customer,” said the mother of four, whose impetus to create Shiffa came from her own pregnancy when she searched for quality natural products to prevent stretch marks. When she couldn’t find it, she created one.Hamdan blends the natural world with her medical background. “It’s important to realize that you sometimes do need other things for a product to be effective. I bridge the natural world with allopathic medicine," she said. “There is a perception that my market is the ‘natural’ person. I get so upset when people think ‘It's natural and not going to do much.' Most of my clients aren’t interested in Shiffa because it’s natural or organic. They hear through the grapevine that it gives amazing results. And they are the La Prairie, Sisley, Creme de la Mer customers.”Among star products is Healing Balm, a blend of 15 healing plants and herbs said to aids in alleviating eczema, psoriasis, rosacea; heal breakouts, burns or wounds; prevent stretch marks during pregnancy, and repair dry or damaged skin. The luxurious rose bliss balm is billed as an antiaging body balm that softens, hydrates, firms and rejuvenates.Hamdan divides her time between L.A. and Dubai. Her products are all made in the U.S. because she covets the quality of labs. Yet Shiffa was very much born in the Middle East, where it has been in spas and major retail outlets like Sephora for several years. “The Middle East is the hardest market. If we don’t make it here, you’re not going to make it anywhere,” she said. "Locals are so used to seeing things everywhere in the world. Shiffa competes with every major global brand."Despite the crowded landscape, Shiffa has hit on an underserved niche. Hamdan said her average customer is in her mid 30s, but she's also seeing a large number of twentysomethings investing in the brand.Hamdan is active on Snapchat and Instagram, sharing tips on health and wellness. Very few of her posts have to do with her own products. But she says it’s a place where she can share and also listen to what customers want.She has also collaborated with her friend, celebrity hairstylist Jen Atkin, to create a line of hair supplements for Atkin's line, Ouai.Next up for Hamdan is a tool she is developing. Hamdan says retailers aren’t always ready to invest in tools, but her feedback from customers suggests there is high demand. Her jade roller sold out at Nordstrom stores earlier this month. She’s currently developing a new product which she will launch in February, a tool which will sell at a higher price point, close to $1,500. “The client is ready for a tool that’s antiaging and effective. They will spend $,1500 on it. The retailers aren’t always ready because they are looking at what’s less risky," she said.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion