Shiseido plans to put a new face on antiaging for fall with Benefiance NutriPerfect, the brand's first products for postmenopausal women.
"NutriPerfect allows us to both strengthen the Benefiance franchise, which we launched in 1996, and address a consumer group we aren't currently serving," said Heidi Manheimer, chief executive officer of Shiseido Cosmetics (America) Ltd., of the fiftysomething-plus audience for which NutriPerfect is intended. "The Benefiance collection — which has 20 existing stockkeeping units — currently represents 17.3 percent of Shiseido's overall business and 29 percent of Shiseido's skin business, so it's obviously very important to us. And NutriPerfect does not cannibalize any existing business because we aren't now actively addressing the group to which it's targeted." The great majority of Shiseido's sizable skin care business is targeted at women 40 and younger, she noted.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)