By  on August 14, 2009

It may not seem ideal to launch a $750 night cream in this economy, but after seven years of research on a new product called Supremÿa, upscale cosmetics brand Sisley says the timing is right.

“Some people say it’s not a good time, but we will see,” Arnaud Naintré, president of Sisley Americas, said of the launch of Supremÿa, which is due in September. The 1.7-oz. pump bottle is designed to last three to four months. “We are ready to launch it after seven years,” he said, adding, “I think we’ll have a very good answer from our customer.”

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