The beauty industry has adapted to individual needs, be it products for textured hair or broader foundation shades for the wide range of women’s complexions. Skin care, however, has been more of a one-size-fits-all.While focusing on skin types and antiaging, the industry has overlooked the levels of melanin in skin, according to Deepika Vyas, the chief executive officer of Global Beauty Science, which has just launched Avya Skincare to address that issue.[caption id="attachment_11096398" align="alignnone" width="214"] Deepika Vyas[/caption]“I’ve always felt frustrated that I couldn’t find skin-care products that worked for my skin,” said Vyas. Everyone has different levels of melanin based on genetics and heritage, she added. This month, Vyas’ company launched five formulas under the Avya logo developed with the needs of, but not limited to, those with higher levels of melanin. The ingredients and technology address the skin’s melanin cycle, sebum production, cell turnover and texture.More than five years in development, Vyas said the concept encountered roadblocks in the early days, including generating retailer interest. “People weren’t ready to accept the idea then,” recalled Vyas. Compounding that was the challenge to communicate the idea. Now the timing is different thanks to social media, she suggested. Consumers are also on a quest to learn about ingredients and products online. “Everyone is so much more comfortable talking about our differences and how people’s needs are different," Vyas explained.The Avya Skincare collection consists of five formulas that together deliver a total skin-care program. Each product contains what it called the exclusive Qusome complex, which combines three botanicals used in ancient times — peony, neem and turmeric — and a technology that delivers their benefits deep into the skin. The lineup includes a Gentle Cleanser that is non-foaming, an antiaging serum with Vitamin C, a Daily Moisturizer SPF 20, a Night Moisturizer with Vitamin A and an Eye Bright Cream with Caffeine. Prices range from $40 for the cleanser to $165 for the serum.For now, Vyas is adhering to an online sales platform to learn more about consumers before engaging retail partners. Along with her business partner Dr. Tanuj Nakra, Vyas has an arsenal of other Avya innovations in the works, which will launch later this year.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.