The beauty industry has adapted to individual needs, be it products for textured hair or broader foundation shades for the wide range of women’s complexions. Skin care, however, has been more of a one-size-fits-all.While focusing on skin types and antiaging, the industry has overlooked the levels of melanin in skin, according to Deepika Vyas, the chief executive officer of Global Beauty Science, which has just launched Avya Skincare to address that issue.“I’ve always felt frustrated that I couldn’t find skin-care products that worked for my skin,” said Vyas. Everyone has different levels of melanin based on genetics and heritage, she added. This month, Vyas’ company launched five formulas under the Avya logo developed with the needs of, but not limited to, those with higher levels of melanin. The ingredients and technology address the skin’s melanin cycle, sebum production, cell turnover and texture.More than five years in development, Vyas said the concept encountered roadblocks in the early days, including generating retailer interest. “People weren’t ready to accept the idea then,” recalled Vyas. Compounding that was the challenge to communicate the idea. Now the timing is different thanks to social media, she suggested. Consumers are also on a quest to learn about ingredients and products online. “Everyone is so much more comfortable talking about our differences and how people’s needs are different," Vyas explained.The Avya Skincare collection consists of five formulas that together deliver a total skin-care program. Each product contains what it called the exclusive Qusome complex, which combines three botanicals used in ancient times — peony, neem and turmeric — and a technology that delivers their benefits deep into the skin. The lineup includes a Gentle Cleanser that is non-foaming, an antiaging serum with Vitamin C, a Daily Moisturizer SPF 20, a Night Moisturizer with Vitamin A and an Eye Bright Cream with Caffeine. Prices range from $40 for the cleanser to $165 for the serum.For now, Vyas is adhering to an online sales platform to learn more about consumers before engaging retail partners. Along with her business partner Dr. Tanuj Nakra, Vyas has an arsenal of other Avya innovations in the works, which will launch later this year.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)