Augmented reality is gaining traction as a tool to see what a new shade will look like and as a method to even "virtually" try a new hair color. There are also apps simulating cosmetic procedures. To date, a bigger challenge is using the technology to ignite skin-care sales.Two of the leaders in AR introduced solutions furthering the capabilities of virtual skin-care analysis.This week, ModiFace announced a universal web-based skin assessment platform for skin-care brands. The technology provides a detailed patented analysis of user images to recommend and guide users through a virtual skin consultation, after which the most appropriate skin products are suggested.The capability builds on technologies and lessons learned through earlier iterations of skin analysis technology developed by ModiFace. This includes the first visual skin-care simulation that was launched in partnership with Allergan in 2007, and which was recently updated to include the latest skin analysis capability and live 3-D simulation.The ModiFace skin assessment starts with a user uploading a photo which is analyzed in a series of steps based on the evaluation of skin texture, dryness and discoloration. This analysis is linked to personalized motivational suggestions to keep and improve the overall skin health of users. The platform is built-in HTML and is compatible with all operating systems including Windows, iOS and Android and on all mobile, tablet and desktop devices."We realized that instead of scoring the user's skin based on different dimensions, it would be far more useful to provide specific personalized advice that is both motivational and instructional. In other words, instead of criticizing the user's skin or measuring their ‘skin age,'” we tell users what is great about their skin and how to maintain and enhance their skin health," said Dr. Parham Aarabi, founder and chief executive officer of ModiFace.The technology has been under testing jointly with L'Oréal's Vichy skin-care brand, and was recently widely deployed globally on Vichy web and mobile web sites.Perfect Corp. also revealed its AR skin diagnostic tool for real-time skin analysis from YouCam Makeup. The beauty feature scores four signs of skin health including wrinkles, spots, skin texture and dark circles. Users snap a selfie to track results in the “Skin Diary,” which allows users check efficacy of their skin care regimen over time. Each user’s detailed skin health report includes their skin age and relative skin scores as compared to the same demographic of users.“Skin care is the foundation of every healthy beauty regimen, and facial care is especially relevant for our selfie-loving community. YouCam Makeup’s new skin diagnostic tool helps users better understand their overall skin health and track skin condition over time in order to make more empowered beauty decisions,” stated Alice Chang, Perfect Corp.'s ceo.
Procter & Gamble has its Olay Skin Advisor, an artificial intelligence platform launched last year.
According to Kline & Co. research, the U.S. is second in the world in use of beauty apps at a 35 percent rate, well behind China at 64 percent. Kelly Alexandre, senior analyst for consumer products at Kline, shared research finding 59 percent of U.S. consumers are willing to use a device that diagnoses and offers a personalized approach to treatment and 65 percent are willing to use a device that enhances the effectiveness of topical creams. "AR has been widely adopted by major CPG companies in the cosmetics world, because of how visual the cosmetics category is. While we have seen major skin-care companies, major marketers in skin care have definitely lagged behind their cosmetics competition. This is because the use of AR in skin care is not as immediate and bold, as it is in the usage of AR for cosmetics. That being said, with about 54 percent of U.S. consumers claiming that they are going to fight the aging process as they can, I think that AR will be a great, economical tool that will help assist consumers in their search for more youthful skin over time," Alexandre added.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)