Fledgling skin care brand First Aid Beauty, which initially launched at sephora.com in October — then rolled out to 125 of the retailer’s stores in early January — is eyeing growth this year via new products and expanded distribution.
For starters, the Newton, Mass.-based brand is scheduled to appear on QVC today at 10 a.m., then again at 4 p.m. Also beginning this month, First Aid Beauty will launch Daily Face Cream (2 oz. for $18), the first of four new products planned for this year.
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