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Skin Care: Physicians’ Formula’s New Rx

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  • Physicians Formula To Launch Skin Care This Summer | StyleCaster

    […] WWD spoke with the Chairman and chief executive officer of the brand, Ingrid Jackel. Jackel said that the simplicity of the line came from in-store research. “I found myself completely confused. There are too many products, too many claims and too many ingredients.” With the new line, Physicians Formula plans to proudly display their product claims from clinical trials for their shoppers. For example, the anti-aging product would say, “Look 6 years younger in 4 weeks” (as was proven in their trial) and would then be explained with before and after photos. Shoppers will also have a chance to view videos taken during clinical testing. […]

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