MILAN — Less than two years after launching in Italy, SkinCeuticals’ business here has blossomed.
The L’Oréal-owned skin care brand reached Italian counters in mid-2007, saw its 2008 sales triple to more than 2.4 million euros — or about $3.1 million at current exchange, according to industry sources — and is on pace to double that figure this year.
Massimo Cravedi, general manager of SkinCeuticals Italy, said that after the U.S., Italy ranks as the brand’s second-biggest market.
“It’s really been well received,” said Cravedi. “I think the current crisis is helping us, as these are products that guarantee results and are backed by dermatologists. If consumers spend money on skin care, they want to know what they are buying will work.”
SkinCeuticals is distributed in 220 pharmacies in Italy, some of which are equipped with cabins. The brand has also established three spa collaborations with luxury hotels, including the prestigious Hotel de Russie in Rome, and it is found in five medical spas. In addition to carrying the brand, the hotel and medical spas have developed a series of SkinCeuticals antiaging facial treatments for clients.
SkinCeuticals plans to add up to 20 medical and hotel spas this year, as well as another 80 pharmacies.
Spearheading SkinCeuticals’ strategy in 2009 is the launch of an antioxidant serum called Phloretin CF, due at the end of March.
Priced at 155 euros, or $195.63, Cravedi said the expectations for the product are that “it becomes a new standard in antioxidant treatments, and it will become the most important product in our catalogue, alongside [an item called] C E Ferulic.”
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.