At the National Association of Chain Drug Stores, In Style magazine held its In Style Insiders’ Most Wanted Awards at which style scouts judged what they thought were the latest and greatest trends on the Marketplace show floor. Five girls went from booth to booth seeking out cosmetics, hair and skin care standouts. Bottega Verde won the award for most wanted skin care, while Revlon’s Beyond Natural Foundation won for cosmetics. Woodbridge Labs Pssst! Instant Spray Shampoo received the hair care award. The most Buzzworthy award went to Yes to Carrots for its Deliciously Rich Body Butter. Lumiport’s Dermastyle Rivelle received the best product innovation award for its antiaging handheld light-based device designed to boost collagen. And, Garnier won best packaging for its Nutritioniste Skin Renew Anti-Puff Eye Roller.
This story first appeared in the July 11, 2008 issue of WWD. Subscribe Today.