By  on January 11, 2008

St. Ives is offering consumers more customizable skin care solutions with the launch of St. Ives Elements, a new range of face care products.

The Alberto-Culver Co.-owned brand is offering different exfoliators and cleansers tailored to individual needs and skin types. According to David Kroll, vice president of marketing and innovation at Alberto-Culver, the launch of Elements is the biggest news on St. Ives scrubs since the brand was first introduced in the early Nineties. The original St. Ives Apricot Scrub was launched in 1982.

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