St. Ives wants to show Millennials that it’s more than just their mother’s apricot scrub. The Unilever-owned skin-care brand, perhaps best known for its quintessential drugstore staple — the Apricot Fresh Skin Scrub — has opened a pop-up shop in Manhattan’s SoHo to demonstrate just that. The 1,800-square-foot space at 577 Broadway is equipped with a mixing bar for customized facial scrubs and body lotions, a sink station for product testing, a vending machine that dispenses free samples and an “apricot infinity room” photo booth. Running along one interior wall is a display of the ingredients — more than 50 — that customers can choose from when getting their custom products blended. Ingredients steer natural and food-based, running the gamut from ginger and lychee to coconut, papaya and volcanic sand. At the pop-up, there are no St. Ives products available for sale that one can find in a drugstore — only the custom items, along with candles reflective of scents used in St. Ives products. Face scrubs and body lotions are priced at $12, and the candles are $10.https://www.instagram.com/p/BVYCyWWAgvc/?taken-by=stivesskin&hl=en"We're hoping to introduce a new generation of consumers to this brand," said Suzanne Palentchar, marketing director for St. Ives. "This helps us raise awareness and remind people, 'Oh yeah, St. Ives! Why haven't I put that in my basket lately?'"It is also an opportunity for St. Ives to gain insight for future product development.“We are tracking data like crazy," said Palentchar. "So if 80 percent of people are [choosing] watermelon agave, we're going to listen to that." The pop-up is open until July 30.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim