By  on September 9, 2008

LONDON — Michelle Feeney is turning up the heat in St. Tropez.

Feeney, the self-tanning brand’s chief executive officer, is rejiggering its approach to retail by offering services in department stores here. St. Tropez corners are planned for chains, including House of Fraser, Selfridges and Debenhams, where shoppers will be offered instant full-body spray tans.

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