Sheet mask brand Starskin is big in Europe and the Middle East — and the U.S. is its next target. The Netherlands-based skin-care company, which launched in 2015 and is known for its South Korean-technology-driven sheet masks, cleansing pads and pore strips, quietly entered the U.S. market via Barneys New York early this year. Since then, Starskin has tapped beauty industry veterans with knowledge of the market here to help with retail expansion, an e-commerce site and influencer relationships. And it’s gearing up for its first big launch here — Juice Lab, a series of vitamin-C-fueled sheet masks.Paul Hendriks, chief executive officer and cofounder of Starskin, called Juice Lab the “next generation of sheet masks” because of the innovative technology behind it. The two-step treatment system consists of a booster mask and activator serum, which are designed to be mixed together prior to application. The booster mask is embedded with freeze-dried 75 percent vitamin C dots, which the brand says are five times more potent than any other vitamin C on the market. There are three variations of the Juice Lab mask, each inspired by superfoods and cold-pressed juice trends — Holy Kale is a kale and grapefruit blend designed for brightening; Razzle Dazzle contains raspberry and lentil for hydration, and Twist & Sprout contains wheat sprout and celery for brightening and calming. They will retail for $14 each in the U.S. Juice Lab is launching globally later this summer in 2,000 doors across 32 countries. In the Middle East and Europe, it is sold in Sephora and in luxury retailers. Since its launch, Starskin has found success overseas — a recent study from Transparency Market Research found that the brand is one of the top three sheet-mask-producing companies in terms of market share in the world. The other two are Sephora Collection and Estée Lauder. The global sheet mask market, according to this study, is expected to nearly double by 2024, from $160.4 million to a projected $336.7 million. Starskin, which Hendriks founded with Nicole Arnoldussen, has been busy ramping up its U.S. efforts. In May, the brand announced the addition of Jackie Mills as vice president of sales — she was previously director of retail operations at Sephora. And it announced Luis-Ali Villegas, former head of direct sales at Henkel-owned Schwarzkopf, as vice president of e-commerce. Starskin will launch a U.S. e-commerce site later this fall, and will launch online at Birchbox and B-Glowing.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)