According to Kline & Co., MaxClarity was the most successful facial skin care launch of 2010. Targeted toward acne, it has a unique, foam- based delivery system that claims to penetrate better and is more effective at killing acne-causing bacteria. In its first year, MaxClarity entered the top 10 in direct sales brands, with an entry price point of $14.95. Top 10 Fastest-Growing Skin Care Brands in the U.S. in 2010 1. SkinMedica 2. Meaningful Beauty 3. RoC 4. SkinCeuticals 5. Dr. Dennis Gross Skincare 6. Burt’s Bees 7. Obagi 8. Philosophy 9. Clinique 10. Dr. Brandt Skincare Top Skin Care Brands by Channel Prestige 1. Clinique 2. Estée Lauder 3. Lancôme Mass 1. Olay 2. Neutrogena 3. L’Oréal Paris Professional 1. Obagi 2. SkinCeuticals 3. Aveda Direct 1. Mary Kay 2. ProActiv 3. AvonSource: Kline & Co.’s Cosmetics & Toiletries USA 2010 Annual Service

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