According to Kline & Co., MaxClarity was the most successful facial skin care launch of 2010. Targeted toward acne, it has a unique, foam- based delivery system that claims to penetrate better and is more effective at killing acne-causing bacteria. In its first year, MaxClarity entered the top 10 in direct sales brands, with an entry price point of $14.95.

Top 10 Fastest-Growing Skin Care Brands in the U.S. in 2010
1. SkinMedica
2. Meaningful Beauty
3. RoC
4. SkinCeuticals
5. Dr. Dennis Gross Skincare
6. Burt’s Bees
7. Obagi
8. Philosophy
9. Clinique
10. Dr. Brandt Skincare

Top Skin Care Brands by Channel


1. Clinique
2. Estée Lauder
3. Lancôme

1. Olay
2. Neutrogena
3. L’Oréal Paris

1. Obagi
2. SkinCeuticals
3. Aveda

1. Mary Kay
2. ProActiv
3. Avon

Source: Kline & Co.’s Cosmetics & Toiletries USA 2010 Annual Service

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