Many skin-care brands have latched onto the promise of stem-cell science to reverse aging, but Hal Simeroth argues they’ve delivered little. His new natural skin-care brand, Stemology, is out to change that.
Simeroth explained that the stem-cell by-products that have been used for beauty purposes often can’t penetrate the skin and don’t have the power to reinvigorate mature skin. He stressed Stemology’s so-called StemCore-3 technology doesn’t have those downsides. Rather than containing DNA or unwieldy stem cells, it has cytokinal peptides, growth factors and proteins derived from human adult stem cells, plant stem-cell and botanical extracts, and antioxidants.
Harvested from colonies of adult stem cells, Simeroth, the cofounder and chief technical officer of Stemology parent company Mission Viejo, Calif.-based DermaTech Research, who describes Stemology as the only antiaging brand harnessing both plant and adult stem-cell advancements, said, “We are getting very small peptides. They provide signals to your skin stem cells that causes your skin to renew itself. We speed up the renewal process, so it helps you look more like you did when you were younger.”
Simeroth’s interest in skin science was sparked in the early Aughts when he worked with universities on emerging technologies, including one at the University of Texas, Austin, on artificial skin for burn victims. “That research didn’t pan out, but I learned a lot about the use of stem cells for wound healing,” he said. Those lessons eventually led to Stemulance, a professional antiaging skin-care line Simeroth cocreated some three years ago fueled by an adult stem-cell extract combined with liquid collagen tri-peptides, antioxidants and hyaluronic acid. Stemology picks up where Stemulance left off.
To assist in the development and marketing of Stemology, DermaTech brought on board former Murad chief marketing officer Lori Jacobus. Jacobus came up with the name Stemology to associate the brand with stem-cell science and designed Stemology’s mostly white packaging that has touches of green and blue, most notably in a leaf logo that appears molecular on one side and like a real leaf on the other to represent the brand’s connection to science and nature.
Stemology is starting with 10 products: 3.5-oz. Cell Refresh Foaming Facial Wash for $19, 3.5-oz. Cell Refresh Hydrating Cleanser for $19, 1.7-oz. Cell Rescue Active Gel Toner for $25, 1.5-oz. Cell Revive Serum Complete for $189, 1-oz. Cell Revive Brightening Serum for $99, 1-oz. Cell Revive Smoothing Serum for $99, 0.5-oz. Cell Revive Eye Serum Complete for $69, 1.76-oz. Cell Renew Moisture Complete for $75, 1.76-oz., Cell Reboot Ageless Mask for $85 and 1.7-oz. Cell Reboot Exfoliating Skin Polisher for $35. “It’s a very comprehensive line. We really tried to think of everything,” said Jacobus.
Cell Revive Serum Complete is Stemology’s hero product. “It’s designed to address 12 signs of aging. It’s not just a brightener or just a wrinkle product,” said Jacobus. Simeroth elaborated, “The early impact you will see is softness, increased moisture, pore refinement, tightness and redness being reduced. In four to six weeks, there is improvement in wrinkles and fine lines.”
Stemology certainly isn’t cheap. The prices are the result of a costly process to culture adult stem cells. Jacobus also pointed out that, on a per-ounce basis, Stemology is in line with its skin-care competitors and is packed with a greater number of active ingredients than products from those rival brands. She added, “What we are seeing is that people are ready to trade up, especially at dermatologists and plastic surgeons’ offices, and medi-spas.”
Stemology is being distributed through the professional skin-care channel and is planning to have a team of roughly 50 sales representatives in 2014 to grow its presence in spas and doctor’s offices. “For now, we are really focused on building the professional channel. They have really embraced us. They love the technology,” said Jacobus. “It doesn’t mean that there isn’t a retail play down the line.”
In its first year, Stemology expects to generate at least $8 million to $10 million in revenues. Looking further into the future, Simeroth conjectured, “It’s easy to conceive of this as a $100 to $200 million business in four to five years.”
Stemology’s product pipeline is full of stem-cell innovations it can bring to the beauty segment, and those innovations could target hair as well as skin. “We are committed to bringing cutting-edge stem-cell research to the market,” said Jacobus. “We know that stem-cell science has huge applications, not just in skin care, and we have intentions of playing in other categories.”
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)