By  on March 21, 2014

Suki Skincare is stepping back to leap forward.

The 14-year-old brand has exited Whole Foods to concentrate primarily on small stores, which originally made up the backbone of its distribution network, and has repackaged to emphasize the quality that first put it on the map: that it is a science-driven line in a natural beauty arena that is often more about fluff than substance.

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