There has been a dearth of innovation over the past few years in sun care, especially in the luxury market. That’s been reflected in flat sales, according to data from IRI.But Daniel Signorelli, cofounder of a new line called Vive Sana, has cooked up a solution to revive sales. He’s tapped his Italian culinary skills to incorporate ingredients into a new sun protection line that is clean and simple enough that the products could be consumed. That, of course, isn’t the intended use of Vive Sana, but Signorelli hopes the line, launching online this month, will encourage consumers to lather up more to protect against sun damage.Natural is an emerging movement in the $15 billion global sun care market and it “better for you ingredients” are viewed as an accelerator to future sales. MarketResearchReports forecasts that worldwide sun care volume will expand to $25 billion by 2024. An impetus for growth will be rising awareness of the dangers of sun exposure, but also more user-friendly formulas.Signorelli is familiar with the roadblocks to proper use of protection. “I never liked sunscreen as a kid, I never liked putting it on,” he recalled. Moreover, he was also turned off with the toxins and cosmogenic oils in traditional skin-care formulas. “Sunscreens shouldn’t be a lesser of two evils,” he suggested.With a vision to merge his experience as a chef, a businessman and an attorney (and his awareness of the sun's power after living near the equator), Signorelli cofounded Vive Sana with Seth Haber. Eschewing the status quo in sun care, the duo did a deep dive into skin-care ingredients, especially those in tune with the natural movement. The result is an organic, mineral-based luxury line. Minerals moved the needle on cosmetics; the company hopes for a similar reaction in sun protection.Inspired by trends in skin care, Vive Sana harnesses the power of uncoated zinc and photo-protective organic botanicals to mitigate the harmful effects of the sun. There are two entries, Vive Sana Daily Protezione and Serum Crema, that are both all-natural mineral-based sun-care products with antioxidant-rich botanics and extracts without synthetics or fillers. As the foundation product to the Vive Sana skin-care collection, Daily Protezione offers moisturizing SPF 30 protection with an absorbent, skin-smoothing matte finish, while the Serum Crema is a complete nutrient-dense daily organic face treatment, SPF 20, designed to nourish, protect, repair and rejuvenate with a brightening finish.Prices range from $55 for the Daily Protezione to $75 for the Serum Crema. The brand is pursuing a direct-to-consumer path for the launch but has physical store distribution on its radar. Vive Sana was also designed for pre-sun, in-sun and post-sun usage.
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"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle