“Have you ever been in a store and you see someone straightening the shelves?” laughingly asks Rosemarie Osborne, research fellow of P&G Beauty Science. “I’m one of those people who does that, to make sure everything is really neat looking.”
It’s no wonder Osborne takes such a proprietary interest in making sure that Olay skin care, in particular, is always shown to its best advantage—she’s responsible for many of the breakthroughs that have led to the creation of some of the brand’s most successful products.
After spending 13 years developing in vitro and laboratory models of skin as an alternative to animal testing (“As a result of my work, we saved thousands of rabbit lives,” Osborne notes), the scientist has most recently been working on skin discoloration issues. Osborne’s newest launch, Pro-X Even Skin Tone Spot Fading Treatment, is based on the research of Dr. Tomohiro Hakozaki of the University of Cincinnati, which identified the five fundamental pathways involved in the pigmentation process that leads to age spots, only 7 percent of which are actually related to pigmentation itself. “Ninety-three percent are related to other pathways,” says Osborne. “Who would have thought that?” She and her team identified phlorogine, an algae extract sourced from Brittany, to address the newly understood pathways. The resulting product launches in January; P&G claims clinical studies have shown it to be more effective than hydroquinone in treating dark spots.
Osborne lives for such moments. When asked how she feels when she discovers one of her products compares favorably with a prescription alternative, her answer is immediate: “Elation. Pure elation,” she says. “All the knowledge, all the connections, are crystallized into that moment and it is an absolute feeling of elation.”
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)