Move over snail mucin and CBD oils, ostrich egg yolks are the new buzzworthy skin-care ingredient.Antibodies humanely extracted from unfertilized egg yolks of ostriches are said to neutralize free-radicals and antigens formed on skin from everyday exposure to pollution and the elements to protect and help halt signs of aging. Those antibodies are the key ingredient in Adsorb, a leading professional skin-care brand in Japan from Zeal Cosmetics. Adsorb is now being distributed in North America by BioBoutique Beauty Lab founded by industry veteran Tom Winarick in partnership with Zeal. Adsorb already caught the interest of Neiman Marcus, which is selling it online and selected Adsorb to be featured in its recent Shop the Expo pop-up in partnership with Indie Beauty Expo at Fashion Island in Costa Mesa, Calif. Other luxury retailers are reported in the pipeline and industry sources believe Adsorb can achieve U.S. sales of $5 million in the first year.Although skin care from Japan is heralded by some as the next big trend, nudging out K-beauty, Winarick insisted this is more than a fad. “The heritage of the story and the data behind it [using the antibodies of ostrich eggs] gives credibility,” maintained Winarick, who also markets the Doll Face Beauty brand. “When people hear the story, they are impacted by the fact it is part of a bigger picture than just skin care. Research on using the antibodies also includes fighting cancer, influenza and other viruses like Zika and Ebola. Skin care was just the first to come to market because it is topical.”[caption id="attachment_1202642533" align="alignnone" width="300"] Adsorb has a farm with more than 300 ostriches.[/caption]Ostriches, he elaborated, are the closest living relative to dinosaurs and among the oldest animals in the animal kingdom. Their longevity is tied to their strong immune systems. Japanese scientists plumb to retrieve the antibodies to fight free radicals and other health issues. The process and technology are globally patented. “It was so unique and the more I dug into the data, it really became compelling to me,” Winarick explained.Although there are 11 items in the full lineup, Winarick selected three to launch Stateside. The hero is the AntiBody Moist Essence Serum at $140, and is joined by the AntiBody Gel Cream ticketed at $130 and the Antibody Cleansing wash priced at $78. Adsorb operates an ostrich farm with 300 ostriches that are treated royally with special diets and exercise programs. Each ostrich produces up to 100 eggs annually. A single yolk supplies enough antibodies for 5,000 Adsorb products, providing a sustainable, cruelty-free resource.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)