Just weeks after launching on macys.com, TonyMoly beauty products have moved so briskly that the retailer added five more items to the original 33 in the assortment.“Within the first week, more than half of our inventory was completely sold out,” said Alice Hyun, vice president of operations at TonyMoly USA. “We’re the first stand-alone Korean beauty brand at Macy’s,” she added, noting other K-beauty items are part of curations rather than brands.Plans call for TonyMoly to be added to the Impulse Beauty department in Macy’s physical stores by year-end. The company is also scouring locations for its own company-owned flagship location.The acceptance at Macy’s marks a milestone for TonyMoly. “Our success there proves we are a true brand, not just part of a [South] Korean beauty trend. We are becoming more mainstream in the beauty industry,” Hyun explained. “Our products resonate with customers beyond just being Korean beauty.”TonyMoly bowed in South Korea 10 years and was one of the first K-beauty players to expand into the U.S. three years ago. The line is sold at Ulta Beauty, Urban Outfitters, select specialty doors and franchised units.Industry sources estimate the TonyMoly has sales between $5 million to $10 million. TonyMoly would not comment on sales figures.The bestsellers at macys.com and in general, Hyun said, are sheet masks. “We offer a wide array of accessibly priced masks from $3 to $10. Our products are high quality, but in fun K-beauty-esque packaging,” she said noting an example of a panda-shaped hand cream.An online shop launched last year helps the company gather data and insight into its shopper. “We find many are repeat customers who might start with a mask but come back for skin care,” Hyun said.Next up for TonyMoly is expansion of pore care, a budding category in the U.S. Hyun said the company has more than 6,000 stockkeeping units in South Korea to cull from for U.S. distribution. “We are unique that we have our own research and development lab. We do work with others, but much of our innovation comes from in-house,” Hyun said.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion