Just weeks after launching on macys.com, TonyMoly beauty products have moved so briskly that the retailer added five more items to the original 33 in the assortment.“Within the first week, more than half of our inventory was completely sold out,” said Alice Hyun, vice president of operations at TonyMoly USA. “We’re the first stand-alone Korean beauty brand at Macy’s,” she added, noting other K-beauty items are part of curations rather than brands.Plans call for TonyMoly to be added to the Impulse Beauty department in Macy’s physical stores by year-end. The company is also scouring locations for its own company-owned flagship location.The acceptance at Macy’s marks a milestone for TonyMoly. “Our success there proves we are a true brand, not just part of a [South] Korean beauty trend. We are becoming more mainstream in the beauty industry,” Hyun explained. “Our products resonate with customers beyond just being Korean beauty.”TonyMoly bowed in South Korea 10 years and was one of the first K-beauty players to expand into the U.S. three years ago. The line is sold at Ulta Beauty, Urban Outfitters, select specialty doors and franchised units.Industry sources estimate the TonyMoly has sales between $5 million to $10 million. TonyMoly would not comment on sales figures.The bestsellers at macys.com and in general, Hyun said, are sheet masks. “We offer a wide array of accessibly priced masks from $3 to $10. Our products are high quality, but in fun K-beauty-esque packaging,” she said noting an example of a panda-shaped hand cream.An online shop launched last year helps the company gather data and insight into its shopper. “We find many are repeat customers who might start with a mask but come back for skin care,” Hyun said.Next up for TonyMoly is expansion of pore care, a budding category in the U.S. Hyun said the company has more than 6,000 stockkeeping units in South Korea to cull from for U.S. distribution. “We are unique that we have our own research and development lab. We do work with others, but much of our innovation comes from in-house,” Hyun said.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)