For Freeze 24-7, the techie skin care company bent on zapping wrinkles, a sales thaw may be in the offing.
TPR Holdings LLC, a consumer products company based in New York, acquired the brand and its assets from a secured lender after Freeze 24-7 defaulted on its debt earlier this year, said Brian Robinson, president of TPR Holdings, which has a growing portfolio of beauty brands. On June 9, TPR acquired a controlling interest in Oscar Blandi Hair Care Products.
Freeze 24-7 marks TPR’s only current skin care holding, although it’s a category close to the company’s roots. Robinson founded the men’s skin care brand Zirh in the Nineties, which was ultimately bought by Procter & Gamble Co. in 2009.
The eight-year-old Freeze 24-7 brand was a onetime indie darling, which in its heyday in 2007 generated roughly $20 million in wholesales across tony retailers like Henri Bendel, Bloomingdale’s and Nordstrom. In recent years, it was found in Ulta and in CVS Pharmacy’s Beauty 360 concept.
Robinson said under TPR’s watch, Freeze 24-7 has aligned itself with a “major U.S. department store,” which will relaunch the brand on Sept. 1 and allot it dedicated counter space. “We want to re-create the success of this brand in a small concentration of doors and build from there,” said Robinson.
Freeze 24-7’s first product, Freeze 24-7 Anti-Wrinkle Cream, introduced in 2003, touted a wrinkle-fighting formula that relied on a natural muscle-relaxing agent called Gaba. Robinson said the company plans to review current formulas, updating some, while “injecting newness into the brand with hero items.” But, it will be a steady build. Robinson said the brand requires a much longer turnaround process than TPR’s typical six to nine months. “There’s a lot of ground to catch up on,” he said. “This is a five- or six-year project.”
As for what attracted him to the brand, Robinson said, “The barriers to entry in women’s skin care are staggering.…Freeze 24-7 did have consistent sell-through and traction.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast