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Tracey Malone is bringing a touch of glamour to skin care. The facialist — who is beauty doyenne Jo Malone’s sister — will introduce Lubatti, a treatment collection, starting in September.
This story first appeared in the August 21, 2009 issue of WWD. Subscribe Today.
The 17-unit collection was inspired by concoctions created by Madame Lubatti, a London-based facialist and homeopath who treated socialites and stars starting in the Twenties. Tracey Malone, whose private clients include members of the British aristocracy, has been using Lubatti’s recipes for the past 20 years after her mother Eileen, who worked with Lubatti, handed them down to her.
“We tried to stay as true to the original recipes as possible as they’ve been tried, tested and trusted for years,” said Sharon Collins, the brand’s managing director, adding Malone hand blended creams for her clients in the past. “We didn’t need to make too many changes as we know the products work.”
The products’ formulations focus on nourishing, softening and moisturizing skin with ingredients including sweet almond oil, Vitamin E and honey.
Lubatti’s lineup includes cleansers, moisturizers, face gel, night cream, body lotions, bath oils, eye gel, anticellulite oil and hand cream. Prices will range from 27.50 pounds, or $45.36 at current exchange, for a 200-ml. bottle of bath oil to 45 pounds, or $74.19, for a 150-ml. bottle of Anti-Cellulite Oil.
Lubatti will be launched at 43 Space NK stores in the U.K. on Sept. 9 and in the beauty retailer’s 13 doors in the U.S. on Sept. 27. While Collins declined to discuss forecasts, industry sources estimate Lubatti will generate first-year retail sales in the region of $3 million.