Frank Body built sales showing its coffee scrub in use.
Ulta Beauty is adding a coffee scrub to its beauty assortment.This week, Frank Body steams into 100 of Ulta Beauty’s doors with plans brewing to add Ulta.com in 2018.This marks the second U.S. bricks-and-mortar retailer for the Australian brand, which built its business on the use of coffee in its formulas and edgy social media efforts. Having built demand for the natural lineup selling direct-to-consumer, the brand is on the hunt for more physical retailers. Frank Body made its stateside bricks-and-mortar debut in 2016 at Urban Outfitters.“Ulta for us has always been the obvious next step in the U.S. They have strong traction and authority in our categories coupled with an ambitious growth plan,” said Stephen Rowley, cofounder of Frank Body.The idea for Frank Body came after its founders heard customers in a café ask for coffee grinds to use in the shower. The business grew online, powered by cheeky social media showing users slathered in the scrub. The “coffee-covered-selfie” posters include Ariana Grande, Tash Oakley and Gabi Fresh. It is estimated Frank Body achieved sales of $20 million in its first 18 months fueled by Instagram interest and should more than double that with physical store growth. Frank Body did not comment on sales projections.The company expects bricks-and-mortar will bring build awareness beyond the Millennial and Generation Z crowd. “We believe there is still such a sensorial element to beauty that we are unable to provide through our dot-com. We see building partnerships with retailers like Ulta as a vital part of our growth.”[caption id="attachment_10951035" align="alignnone" width="300"] The Frank Body Face Range.[/caption]Although consumers have warmed up to buying beauty online, Rowley said feedback suggests many prefer to be hands-on. “Beauty is still an in interesting category in the digital space, as many consumers want to try a new product in person, before committing to a purchase. We often hear that people have seen Frank via social, but were hesitant to purchase without being able to smell and feel the product first-hand.”Ulta Beauty will stock Frank Body items in its body care section. The range includes three Coffee Scrubs, Coconut Body Balm, Body Cream, the full-face range and a new Lip Duo. Prices start at $16.95.Frank Body plans to tap its fan base to share the news of expansion into Ulta Beauty. “We find the best advertising is authentic recommendations from peers and experts in the field,” Rowley said.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)