By and  on December 29, 2011

The cosmetics industry often tries to wow consumers with high-tech arsenals of ingredients packed into new products, primarily skin care. But for years, there has been a growing market for shoppers who care more about what has been left out.

These cosmetics buyers fret about the sensitivity of their skin and worry about allergies. Over the last three decades, a growing portion of the population has become more sensitive. One company trying to capitalize on this very specific trend is VMV Hypoallergenics, founded in 1979 by Dr. Vermén Verallo-Rowell, a dermatologist and dermatopathologist based in the Philippines, who develops and tests every formula within the line.

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