HFactor is positioned at the entrance to The Wellery.
In the month since Saks Fifth Avenue opened The Wellery on the second floor of its flagship, the intersection of beauty and wellness has come to life.Popular consumer stops among the 20-plus shops occupying the 1,600-square-foot area are those selling beauty, including one that’s not traditionally considered a cosmetic – at least until now.Although HFactor, a hydrogen-infused water, is the official water of The Wellery, the brand’s founder and chief executive officer Gail Levy said people are drinking it up for the beauty benefits, too. She sees great synergy with the workout classes offered at The Wellery, with many participants stopping in to try the water. That exposure is boosting sales for those who come back once they see beauty benefits.“From a beauty standpoint, we’ve had people coming in and saying the puffiness around their eyes is dissipating or that their skin has a visibly healthy glow,” she said. Shortly after making that statement, a shopper came up and hugged her while praising what the water has done for her.Levy said HFactor took the opportunity of its prime spot in The Wellery to introduce its “next-generation” packaging. The new look has a twist-off spout replacing the former “rip and sip” top. Levy said the new top eliminates some of the challenges of the original package while allowing users to reseal without losing the benefits of the super-charged water.Hydrogen infused water, already a big market in Japan, is gaining attention as a beauty booster Stateside, too. Dr. Perricone introduced his version last March.Another of the busiest installations at The Wellery is Glow Recipe. The space at Saks picks up from a pop-up shop the expanding K-beauty brand opened in SoHo earlier this year. Co-founder Sarah Lee said the Glow Recipe area at Saks has introduced many to the products. The concept of a “skin wall” where products are organized by skin types, has been instrumental in helping women navigate K-beauty. “We had created and implemented simple five-step K-beauty routines for dry, oil, combination skin types, and for those focused on anti-aging. This was a game-changer for us from our first pop-up store in March of this year. We kept the same concept, optimized by introducing ‘extra care’ items for each skin type such as in-shower masks or sleeping masks,” said Lee.She added that a new hydration measuring device called Way Skin has been a hotspot for in-store consultation. “Call it the fit band for skin care,” she explained. “We have an innovative skin device from Korea that measures the hydration level in an instant, and also allows tracking, to encourage effective skin care routines. Customers visit the store, and line up to get their hydration measured. This has been a strong traffic driver for us.”Other beauty purveyors at The Wellery, which is in place until Oct. 31, include Breathe Salt Rooms, Blink Brow Bar, Trish McEvoy, Skinney MedSpa, and Sundays, a nail salon offering vegan and non-toxic services. Other participants in the space include by Bodyism, Decorte, Drive 495, Care/of, Martone Cycling Co., Greyson Clothiers, Peloton, Ron Dorff, Saks women’s athleisure, Saks Studio, Technogym and ConBody (a workout created by Coss Marte, who lost 70 pounds in six months using his own body weight to exercise while incarcerated in prison).Merchandising beauty and wellness together is an emerging trend for both prestige and mass retailers, according to Wendy Liebmann, founder of WSL Strategic Retail. “Consumers are paying more attention to the impact of what they ingest on how they look.” Other examples of retailers pumping up the wellness quotient include Pharmaca, Urban Outfitters and Nordstrom.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)