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What’s In Store: Bright Eyes

This month, beauty brands look to brighten, lighten and de-puff tired eyes and the delicate skin that surrounds them.

Kinerase Restructure Firming Eye Cream, Vichy Laboratoires LiftActiv Retinol HA Eyes, Bobbi Brown Extra Eye Repair Cream, First Aid Beauty
Detox Eye Roller, First Aid Beauty Detox Eye Roller and Bremenn Research Labs Upper Eyelid Lifter.
Appeared In
Special Issue
Beauty Inc issue 12/11/2009

This month, beauty brands look to brighten, lighten and de-puff tired eyes and the delicate skin that surrounds them.

This story first appeared in the December 11, 2009 issue of WWD.  Subscribe Today.

 

01 KINERASE RESTRUCTURE FIRMING EYE CREAM
Peptides and plant extracts lift by targeting elastin protein coils. The cream, which touts the highest level of kinetin in the Kinerase range, also promises to stimulate muscle contraction and increase skin’s ability to retain moisture. ($55; Nordstrom, Sephora, Ulta)

 

02 VICHY LABORATOIRES LIFTACTIV RETINOL HA EYES
This under-eye treatment utilizes retinol palmitate, an eye-friendly alternative to pure retinol, for line filling and smoothing. The formula is delivered with an acupuncture-inspired process that stimulates individual pressure points. ($39.50; select CVS, Duane Reade)

 

03 BOBBI BROWN EXTRA EYE REPAIR CREAM
Warm up a dollop of this peptide-rich moisturizing cream between fingers before applying to help reduce wrinkles and puffiness. Natural plant oils and humectants boost the formula. ($65; Bobbi Brown counters)

 

04 FIRST AID BEAUTY DETOX EYE ROLLER
Housed in a roller-ball applicator, this tackles fine lines and under-eye darkness with caffeine and peptides. All products in this new, sensitive skin-friendly line contain a botanical antioxidant blend to seal skin from free radicals. ($24; Sephora)

 

05 CHANEL PRÉCISION ULTRA CORRECTION LIFT TOTAL EYE LIFT
A molecule sourced from the horse chestnut is said to provide this oil-free formulation with firming and skin-lightening benefits. Soft-focus pearlized powders tighten the eye area and promise immediate results. ($100; Chanel counters and stores)

 

06 BREMENN RESEARCH LABS UPPER EYELID LIFTER
A biopolymer found in sweet almond proteins joins extracts of Scotch pine, yeast, rye and soy to purportedly plump up sagging eyelids. ($59; Bloomingdale’s, Macy’s)