While there’s much buzz about K-beauty masks, a Pasadena, Calif.-based company is doing its share to bring customers into the mass market for the burgeoning category.
Over the past 24 months, Yes To face masks drove 61 percent of the category growth, according to Ingrid Jackel, chief executive officer. Yes To also claims nine of the top 13 best-selling masks at mass.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)