By  on January 3, 2013

Grapefruit is the newest pick from the proverbial garden of Yes To Carrots founder Ido Leffler.

“It is the king of the citrus fruits,” said Leffler, who spoke to WWD from a newly-minted “Grapefruit Lounge,” chock full of shocking pink furniture, at the Yes To headquarters in San Francisco. “I’m going to do this [interview] grapefruit style,” quipped Leffler, whose team had given the new line the code name, “Barbados,” the fruit’s birthplace, to keep details on the down low. “Launching a new family at Yes To is not something we take lightly. It’s like having another child.”

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