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Parfums Givenchy has tapped Uma Thurman to be its newest face. She’ll front a women’s fragrance, still under wraps, which will be launched this September by the LVMH Moët Hennessy Louis Vuitton-owned brand. Thurman — whose upcoming films include “Eloise in Paris” (in which she plays the nanny) and “Percy Jackson” (as Medusa) — joins Givenchy’s start-studded cast of pitchpeople, which includes Justin Timberlake, Marie Steiss and Liv Tyler. Thurman is a veteran of other LVMH-brand campaigns, including Tag Heuer and Louis Vuitton.
Meanwhile late last week, fellow Givenchy muse Tyler helped celebrate Nicolas Degennes’ 10-year anniversary as Parfums Givenchy’s creative director of makeup. The fete at Paris’ Palais de Tokyo museum drew a slew of international journalists. “Right now I’m obsessed with this nail polish,” said Tyler, flashing her nails awash with Givenchy’s Tangerine color that’s part of the brand’s spring-summer makeup collection. Among the actress’ possible upcoming projects is directing the film “The Romantics.”
This story first appeared in the April 13, 2009 issue of WWD. Subscribe Today.