According to WIPO, one-third of the value of manufactured goods sold globally, or $5.9 trillion, comes from “intangible capital,” the third-largest being textiles and apparel.
Wendy Yang speaks to the importance of tapping influencers and ambassadors.
The contemporary direct-to-consumer brand has evolved from the perfect tote to a full accessories range and wardrobe staples — so where to go next?
Appealing to Generation Z requires deeper digital environments that focus on personal experiences.
There’s no set formula for what will work in the future, but those who are doing it right are creating immersive spaces, responsive to consumers’ obsession with health, beauty, travel and other experiences.