Munafò succeeds to Giuseppe Grillo in the role, who remains president of the company.
The National Retail Federation teamed up with the University of Florida on the annual research study.
The luxury titan was being investigated by Belgian prosecutors for his citizenship application dating back to 2012, which he has since withdrawn.
The filing comes amid a brand “reinvention” and years of losses.
Officially known as Mission (For Fashion, For Beauty, For Good), the biannual pub focuses on a different charity and cause each time.
The fashion company will deploy its social engagement and marketing software.