Macy's New York City on Black Friday, 2015.

Retail

Stores Upbeat Heading Into Black Friday Weekend

Macroeconomic forces, digital gains and last quarter’s results encourage retailers for the holiday season.

clock 2hDavid Moin

Black Friday shopping

Retail

Think Tank: What’s Going Right in Retail

Jeff Barnett, chief executive officer of Salesforce Commerce Cloud, discusses why there’s more going right in retail — right now — than there has for years.

clock 2hJeff Barnett

Wendy Yang of Deckers Brands

Business Features

Deckers Brand Taps Authentic Adventurers to Promote Brands Digitally

Wendy Yang speaks to the importance of tapping influencers and ambassadors.

clock 2hMarcy Medina

Michael Broukhim

Marketing and Promotion

FabFitFun’s AR Experience

The subscription box company returns to its roots as a media company, thanks to augmented reality.

clock 2hAdriana Lee

Pinterest head of market development Vikram Bhaskaran

Technology

Pinterest Doubles Down on Visual Search

The company is betting the camera will soon replace the keyboard and is taking action accordingly.

clock 2hKari Hamanaka

Cuyana ceo and cofounder Karla Gallardo

Retail

Cuyana’s Karla Gallardo on Lean and Mean in the Face of Growth

The contemporary direct-to-consumer brand has evolved from the perfect tote to a full accessories range and wardrobe staples — so where to go next?

clock 2hKari Hamanaka

augmented-reality-ar-leila-aziz-perfect-365-beauty wwd digital forum

Marketing and Promotion

How to Court the Next Generation of Beauty Consumers

Appealing to Generation Z requires deeper digital environments that focus on personal experiences.

clock 2hAdriana Lee

Lucie Greene, worldwide director of The Innovation Group at J. Walter Thompson

Retail

J. Walter Thompson’s Lucie Greene on Retail’s Mixed Reality

There’s no set formula for what will work in the future, but those who are doing it right are creating immersive spaces, responsive to consumers’ obsession with health, beauty, travel and other experiences.

clock 2hKari Hamanaka

Generation Z Chegg panel digital forum

Marketing and Promotion

Meet Generation Z

A new wave of consumers are coming of age — and they’re bringing with them a digital savvy and appreciation for offline experiences.

clock 2hAdriana Lee

benefit susan kim wwd digital forum

Marketing and Promotion

How Benefit Guards Its Brand DNA

Benefit’s Susan Kim on how this 40-year-old cosmetics company resonates with today’s consumers.

clock 2hAdriana Lee

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Valentino Said Eyeing IPO in 2nd Half of 2018

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