Shoppers are persuaded by accessible, user-generated content rather than traditional forms of advertising.
Massenet announced the news via an Instagram post
Nitin Mangtani, founder and chief executive officer of mobile platform provider PredictSpring, explains.
Boohoo confirmed it had finalized the purchase of the bankrupt online retailer.
The deal should be finalized in the first trimester of this year.
Baldan will leave his position as ceo of La Rinascente at the end of June
It just sold a 49% stake in its Philippines business last week but denied it was in similar talks with Indonesian retailer Mitra Adiperkasa.