BERLIN — Roland Auschel has been appointed to the executive board of Adidas AG, effective Oct. 1.
Auschal, who is currently chief sales officer multichannel markets, will now assume responsibility for global sales on a board level. Chief executive Herbert Hainer will continue to be directly responsible for North America, the group’s largest market.
The Adidas executive board has been expanded from four to five members. Under the new structure, Michael Stanier, chief sales officer consumer direct, and Harm Ohlmeyer, chief e-commerce officer, will report to Auschel.
Auschel has been with the Herzogenaurach-based group for 23 years, holding senior management positions on a local, regional and global level.
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