By  on August 20, 2010

SHANGHAI — Adidas AG, the world’s second-largest sportswear brand, has launched an online store on China’s Taobao Mall, the business-to-consumer platform within Taobao.com.

The Adidas store on Taobao Mall will be the brand’s sole official online retail channel in China. More than 200 products will be available in the online store, with plans to increase the product selection to 800 in the near future.

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