By  on March 5, 2014

BERLIN — Despite currency headwinds, Adidas outpaced expectations to deliver 12 percent currency-neutral sales growth and a vastly improved earnings performance in the fourth quarter of 2013.


What Adidas chief executive officer Herbert Hainer characterized as a “very good” Christmas season and a “fantastic start” to the brand’s FIFA World Cup business helped sales rebound after a flat performance in the first nine months of 2013.

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