By  on November 4, 2009

PARIS — Despite a 30 percent drop in third-quarter profits, German activewear giant Adidas AG said its confidence is growing, citing efficiency savings and the advent of next year’s FIFA World Cup, which could bring in revenues in excess of $1.91 billion.

“Consumer and retailer sentiment still hovers between fear and optimism. However, we are well prepared to face any challenges thrown our way,” group chief executive officer Herbert Hainer said Wednesday on a conference call with analysts. He said a “firm grip on inventories, a better financial position and a leaner organization” underlined his brightening outlook.

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