By  on May 6, 2014

PARIS — Adidas is banking on the 2014 FIFA World Cup to boost its slumping sales, following what analysts described as “disappointing” first-quarter results.

“The second quarter will be a football quarter and therefore definitely an Adidas quarter,” Herbert Hainer, the group’s chief executive officer, told a conference call on Tuesday. “Later this month, we will unleash our largest football offensive ever ahead of the 2014 FIFA World Cup.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus