PARIS — Adidas is banking on the 2014 FIFA World Cup to boost its slumping sales, following what analysts described as “disappointing” first-quarter results.
“The second quarter will be a football quarter and therefore definitely an Adidas quarter,” Herbert Hainer, the group’s chief executive officer, told a conference call on Tuesday. “Later this month, we will unleash our largest football offensive ever ahead of the 2014 FIFA World Cup.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)