By  on August 10, 2017
A limited-edition Loewe Barcelona bag to be sold on a Tmall pop-up for Chinese Valentine's Day.

HONG KONG — Alibaba's pitch for luxury brands is in full swing.

On Thursday, the Chinese e-commerce firm unveiled enhancements to its Intellectual Property Protection platform, a step in its fight against the problem of counterfeit goods on its platforms, and jump-started its new online pop-up functionality on Tmall, called Tspace, in a collaboration with Loewe. 

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