By  on March 6, 2014

Asos.com has appointed Hilary Riva and Rita Clifton as non-executive directors, the ecommerce firm said Thursday, with both appointments effective April 1.

Riva, 56, is currently a non-executive director of the London property company Shaftesbury plc, and of London & Partners, the city’s official promotional organization. She has an extensive background in the fashion industry, having served as the chief executive of the British Fashion Council from 2005 through 2009, a pro bono role which saw her head the organization of London Fashion Week. She served as managing director of Rubicon Retail from 2001 through 2005, after jointly leading a management buyout of its brands from Arcadia Group in 2001. Before that, Riva was on the management board of Arcadia Group. 

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