Athleta has partnered with Schoola to help bring social awareness to a girl’s access to education.
The Athleta brand has donated thousands of pairs of running tights, sweatshirts and sweaters for sale online through Schoola. The items donated are deeply discounted. Forty percent of purchases made through Schoola will go directly to the Malala Fund, which helps to solve problems that stand in the way of a girl’s access to education.
Schoola was founded by Stacey Boyd, a former teacher and school principal, in 2013. The program began with a handful of schools running clothing drives, where parents donated gently used apparel that was listed on the Schoola site. Proceeds from the items sold were given to schools to help fund an orchestra, build a playground and aid with other school programs. The program supports more than 30,000 schools, and top-earning schools have raised more than $50,000 each.
Last year, Schoola partnered with Malala Fund as part of its mission to go global. Apparel brands, such as Athleta, donate apparel to be sold on the site to further its education mission. Schoola said it has new partnerships with organizations such as VH1 Save the Music Foundation and Girls on the Run, scheduled for later this summer.
The Schoola site sells apparel for girls, boys, juniors and women. Brands currently on the site include American Rag, Laundry by Shelli Segal, Ann Taylor Loft, Kate Spade, Pam & Gela, Olsenboye, Ralph Lauren, Tommy Hilfiger and Vineyard Vines. The site said it offers apparel at up to 70 percent off retail prices, with 40 percent of proceeds benefiting kids.
As for the Athleta offerings, hoodies priced at $98 are available at $20, while cropped sport leggings sold at retail for $64 are listed on the site at $22.39. Tunic tops once priced at $128 are available at $32. An Old Navy sweatshirt hoodie, once $45, is still available for $26.96. A Gap puff jacket with a faux fur hood at $76, discounted to $45.59, was sold out.
Gap acquired the Athleta brand in 2008 for $150 million. Athleta is a premium lifestyle fitness brand that competes in the same category as yoga brand Lululemon Athletica.