The latest collaborations for Avery Dennison Retail Branding and Information Solutions are deep in the fashion segment and involve Rochambeau and Sarah Angold on separate projects involving the company’s latest technologies.
With Rochambeau, which is a 2016 CFDA/Vogue Fashion Fund finalist, Avery Dennison launched a smart digital jacket. The “Bright Bmbr” interactive jackets for fall use Avery Dennison’s Janela and Evrythng’s Internet of Things cloud-based platforms. The company said the “#BornDigital garments offer consumers exclusive personalized dining, art, retail and fashion experiences.”
Laurence Chandler, founder of Rochambeau, said the designer label was initially started “as an outlet for creative expression and artistic collaboration. We can’t think of a more amazing way to do this than to create beautiful garments with culture and connectivity stitched into the very fabric of the item. We’re excited about designing more Rochambeau products, which are born digital.”
That digital birth means the limited-edition jackets is connected to the consumer and is “triggered by a smartphone.”
The jacket allows “wearers to receive personalized content, exclusive rewards and gain access to one-of-a-kind experiences,” Avery Dennison said in a statement. “The left sleeve of the smart jacket features a hidden zipper pocket containing a limited-edition label containing NFC technology and a unique QR code, allowing consumers to connect with these smart tags and access rewards and curated experiences.”
There are only 15 of the jackets available, and will be released in early December at The New Stand in New York City. Price points were not available at press time.
With U.K.-based jewelry designer Sarah Angold, Avery Dennison collaborated on “four custom-made accessory pieces embedded with Avery Dennison RFID technology.”
The company said it linked Oak Labs’ interactive mirrors to Angold’s jewelry “to elevate the consumer experience.” During a recent live event, attendees “had the chance to interact with the mirror, gaining immediate access to item-level product information, insights on where and how the pieces were made, and were even given styling recommendations for a unique retail experience.”
Angold said technology “is absolutely integral to our practice,” and said the collaboration also involved working on laser cutting and 3-D printing as well as experimenting “with conductivity, testing at every single stage.”
Francisco Melo, vice president and general manager of Global RFID at Avery Dennison, said the “physical and digital worlds are converging, and consumers expect to be connected seamlessly across all aspects of their lives.”
“RFID technology provides endless opportunities for interactive experiences in the retail environment and our collaboration with Sarah Angold takes this to the next level by embedding the technology into the product itself.”